‘Mad Men’: Ratings for Season 2 premiere through the roof


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Mad Men’ scored record ratings in its second-season premiere.

The AMC drama drew nearly 2 million viewers, more than double last season’s average (915,000) and, in an even bigger coup, tripled its average of adults 18-49. The episode also posted impressive gains from its lead-in (an airing of ‘Jerry Maguire,’ which netted 1.1 million).

The show, a drama about 1960s-era Madison Avenue, made Emmy history earlier this month, picking up one of basic cable’s first-ever outstanding drama series nominations (the other went to FX’s ‘Damages’) and 16 nods overall, the most for any drama series this year.


-- Denise Martin