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Ratings quick hit: ‘Melrose Place’ debuts in the shallow end

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Did the ‘Melrose Place’ reboot come up short?

The CW’s high-profile launch drew 2.3 million viewers in its Tuesday at 9 premiere -- a somewhat underwhelming delivery considering the network’s robust promotional campaign, and well below the debut of last year’s ‘90210' redo, which drew a big 4.67 million.

Now revolving around a new batch of tenants and the murder-mystery of original resident Sydney Andrews (Laura Leighton), ‘Melrose’ posted an average 1.3 rating among adults 18-49.

The CW’s take? The network says ‘Melrose’ ranked second in the hour among its target women 18-34 demo, behind only CBS’ ‘Big Brother.’ The premiere also outdrew last year’s time-period launch ‘Privileged,’ which has since been canceled.

There was slightly better news for its lead-in, ‘90210,’ which drew 2.6 million viewers (1.3 rating in 18-49) to its Season 2 premiere at 8. The episode pulled in the series’ biggest audience since January.

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-- Denise Martin


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