Taiwanese animators give McDonald’s Channel something to chew on
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The McDonald’s Channel, the digital network offering exclusive programming for dine-in customers at the global fast-food chain, is not fully up and running yet in Southern and Central California, but the Taiwanese animators who have parodied Tiger Woods and Charlie Sheen already have a few satirical ideas about what the channel should show ‘if it were being honest.’
McDonald’s honchos may not find the short computer-animated video by Next Media Animation very amusing -- one scene shows a man munching a hamburger in a hospital bed, and he suddenly suffers a heart attack.
The channel, which will officially launch early next year, is scheduled to show a variety of programming provided by several producers, including Mark Burnett (‘Survivor’), BBC America and KABC Eyewitness News.
McDonald’s to launch in-store channel
-- Greg Braxton