‘GCB’ ratings not so good in Sunday premiere

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Guess bad behavior doesn’t always sell. ‘GCB,’ ABC’s new soap about suburban women being naughty, managed only mediocre ratings in its Sunday premiere.

An average of 7.6 million total viewers tuned in to the 10 p.m. drama, according to Nielsen. That amounted to a distant second place behind CBS’ ‘CSI: Miami’ (10 million).

Among adults age 18 to 49, ‘GCB’ was likewise a runner-up, behind NBC’s ‘Celebrity Apprentice’ (2.4 rating versus 2.2).

There may be time for ‘GCB’ to grow its audience, although mixed reviews, its late time slot and the soapy format make it unlikely the show will see a ratings explosion.


Based on the book ‘Good Christian Bitches,’ (ABC dropped the full title because it was deemed too offensive), the series finds Amanda (Leslie Bibb) returning to the well-heeled Dallas suburb where she grew up and reconnecting with high-school classmates, including former beauty queen Carlene (Kristin Chenoweth).

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-- Scott Collins