E3: An Indiecade Pluff profile


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Way in the back of the Los Angeles Convention Center’s South Hall, past the huge exhibits by EA, Microsoft, Disney and Ubisoft, sits the Indiecade. It is here that hopeful game developers, many from schools like the University of Southern California’s School of Cinematic Arts’ Interactive Media program or the Florida Interactive Entertainment Academy, bring their projects and calling cards for all (preferably prospective buyers or employers) to see. But more on that in a later post ... for now, we Pluff.

Diana Hughes, an MFA graduate of USC’s aforementioned program, handed me a furry business card. A furry card! That was almost enough to blow me away, but then there’s this ball of fur with eyes and a mouth sitting on a table in front of a TV screen.

‘What do you do with that?’

‘You pet it.’

Should’ve known it would be that obvious, but Hughes’ Pluff -- a thesis project -- was a bit more interactive than your normal stuffed animal. She’ll explain the details:


And yes, you don’t get a grade for your master’s thesis! Lesson learned: Amid the huge displays and flashing lights and gamers hopped up on Gamer Grub and 5-Hour Energy drink samples, there are some smaller gems on the E3 floor.

We do want to see what scary things they’ve done with this title though!

-- Jevon Phillips

More E3 photos