Cyber Monday sales up 13.7%, says Coremetrics
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Cyber Monday shoppers spent less time but more money this year, giving online retailers a bit of holiday cheer in the gloomy economy.
Total online sales were up 13.7% versus last year, with clothing and jewelry retailers leading the way, according to market research firm Coremetrics. The average shopper spent $180.03 this year, up a whopping 38% from last year’s $130.04.
It seems buyers were more efficient this year, spending 10% less time browsing than last year, with the average shopping session lasting 7.5 minutes, down 51 seconds from 2008. Peak browsing time: between 9 a.m. and 10 a.m. PST, just as West Coasters were sliding into work and East Coasters were starting their lunch breaks.
What’s driving consumers online? Convenience and bargains, said Coremetrics Chief Strategy Officer John Squire. He said he expects another bounty of online orders mid-December, right before the shipping cutoff dates for Christmas delivery.
We’ll update this post with new figures as they roll in.
-- Alex Pham
Image by Bartelme Design
Follow my random thoughts on games, gear and technology on Twitter @AlexPham.