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EBay acquires local shopping engine Milo

By W.J. Hennigan
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EBay Inc. announced Thursday it acquired Milo, a website that lists real-time inventory for more than 50,000 U.S. retail stores across the nation.

The driving force behind the deal was that it enabled EBay sellers to reach more shoppers, the San Jose company said.

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EBay wants to connect with local brick-and-mortar retailers, and traditional shops want to reach more online buyers.

On Milo’s website, the Palo Alto company said its “mission is to bring every product, on every shelf, of every store in the physical world onto the Internet.”

EBay’s shares rose 2.2% to $29.91 on news of the deal.

“Local commerce companies like Milo are blurring the lines between in-store and online shopping,” Mark Carges, an EBay vice president, said in a statement. “We see a huge opportunity for local retailers, small businesses and EBay sellers to reach more buyers, and for consumers to make more informed buying decisions.”

-- W.J. Hennigan

Technology Blog
W.J. Hennigan

W.J. Hennigan covered the Pentagon and national security issues from Washington, D.C., before leaving the Los Angeles Times bureau in November 2017. While there, he reported on war, counter-terrorism, and the lives of American service members from more than two dozen countries and previously covered the aerospace and defense industry from Los Angeles. Hennigan earned awards from the National Press Club, the Gerald R. Ford Presidential Foundation, and was a contributor to the Los Angeles Times coverage of the terror attacks in San Bernardino that won a Pulitzer Prize in 2016.

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