Smartphone and tablet owners multitask while watching TV, survey finds
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Apparently, even TV won’t keep people from their smartphones and tablet computers, a new study found.
According to a Nielsen Co. survey, about 40% of smartphone and tablet owners in the U.S. multitask on the devices daily while watching TV, compared with only 14% of people with e-readers like the Kindle or Nook (no book, it seems, is more interesting than the tube).
About two-thirds of both male and female respondents admitted to checking email, the most common activity occupying people’s time besides the TV.
But much of the other attention devoted to hand-held devices broke down along gender lines: almost half the women browsed social networking sites during programming and commercial breaks, while only about a third of men did. However, 44% of gents checked sports, compared with only 17% of women.
Finally, tablet owners are marginally more engrossed in their devices than smartphones owners. About 42% of people with tablets confessed to simultaneously using it while watching the TV on a daily basis; 40% of smartphones users admitted to doing the same.
-- Shan Li