Apple among most searched in Google Zeitgeist 2011


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Google’s Zeitgeist crunched billions of searches in 2011 to find the most popular and fastest-rising search terms. The result of the 11th annual survey is the online equivalent of climbing into a time machine.

Web celeb Rebecca Black was the fastest-rising query with singer Adele, reality star Ryan Dunn and Casey Anthony following quickly behind. Google+ nabbed the No. 2 spot.


But even as Hurricane Irene struck the U.S. and earthquakes shook Christchurch, New Zealand, and Japan, nothing took a bite out of Google’s Zeitgeist like Apple (as GigaOm pointed out).

Three Apple queries appear in the list of the top 10 fastest-rising searches, including Apple’s iPhone 5 (which still has yet to make an appearance), the iPad 2 (which did make an appearance and is burning up holiday sales) and the man who helped make it all possible: Steve Jobs, who peaked as a search term in October when he died.

Apple makes other appearances as well. The briskly selling iPhone 4S, for instance, is second-fastest in the consumer electronics category (the iPad2 and the iPad3 also ranked). But it was bested by Amazon’s Kindle Fire.

Sure to get a big bump in Google searches today: Google Zeitgeist.


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-- Jessica Guynn