Facebook’s IPO filing, by the numbers

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Facebook’s IPO filing on Wednesday offers investors, bankers, analysts, journalists and anyone willing to read the massive S-1 document a deeper look at the business and financial side of the world’s largest social network than we’ve ever had before.

Our team of tech and business reporters has been digging into the filing, reporting on the Menlo Park, Calif., company’s $3.7-billion revenue, rivalries with Twitter and Google+, perspective on China, social mission and hacker ethos, Zynga accounting for 12% of Facebook’s revenue, Chief Executive Mark Zuckerberg’s pay cut from $600,000 in 2012 to $1 in 2013 and even what the IPO could mean for the Winklevoss twins.


But that wasn’t all the S-1 had to say. Here are some other highlights from Facebook’s IPO filing before the company actually goes public in May:

Users: Facebook has an average of 845 million monthly active users, 483 million of whom log into the social network daily.

Workforce: At the end of 2011, Facebook had 3,200 full-time employees, up 50% from 2,127 employees 2010. In 2009, the company had 1,218 employees.

Worldwide: Facebook’s plan, unsurprisingly, is to continue to grow by gaining more users in countries around the world. But the company also said in its S-1 that it plans to grow its workforce worldwide as well. ‘We plan to continue the international expansion of our business operations and the translation of our products,’ Facebook said. Currently, Facebook is offered in more than 70 different languages, and the company has data centers in more than 20 different countries.

Popularity: Facebook said that about 60% of the online population in the U.S. and U.K. is registered on the social network. But Facebook is more popular in Chile, Turkey and Venezuela, where the company has ‘penetration rates of greater than 80% of Internet users.’

There are more than 2 billion Internet users worldwide and Facebook said its goal is to connect all of them through its social network.


‘In countries such as Brazil, Germany, and India we estimate that we have penetration rates of approximately 20-30%; in countries such as Japan, Russia, and South Korea we estimate that we have penetration rates of less than 15%; and in China, where Facebook access is restricted, we have near 0% penetration,’ the filing said.

Money in the bank: Facebook said that it had $1.5 billion at its disposal in a mix of ‘cash and cash equivalents’ as of Dec. 31, as well as $2.3 billion in ‘marketable securities.’ In 2010, Facebook had $1.7 billion in cash and cash equivalents and no marketable securities. Total assets on hand amounted to $6.6 billion in 2011, while Facebook had a total of $1.4 billion in liabilities.

R&D: Facebook’s research and development efforts have seen massive growth over the last few years. In 2011, the company spent $388 million, or about 10.5% of its revenue, on R&D. In 2010, Facebook spent less than half that amount, with $144 million going toward R&D. In 2009, the company spend $87 million on R&D, up from $47 million in 2008 and $81 million in 2007.

Patents: Faceook said a major factor in whether or not the company will be able to maintain the huge success it’s had thus far will ride on its ability to ‘protect our core technology and intellectual property.’

To do that, Facebook will ‘rely on a combination of patents, patent applications, trademarks, copyrights, trade secrets, including know-how, license agreements, confidentiality procedures, non-disclosure agreements with third parties, employee disclosure and invention assignment agreements, and other contractual rights.’ The social media giant ended 2011 with 56 patents and 503 patent applications filed in the U.S., along with 33 corresponding patents and 149 patent applications filed in foreign countries.



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-- Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+