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Opinion: Another way to spend cash and influence people

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And, it should be pointed out, avoid federal spending limits.

The folks at VoterVoter.com have gone live with a website that lets you upload your own ad for a candidate or a cause, or to chip in money to buy airtime to place an already existing ad. You can even target where it will air, giving you a chance to break into that Jamestown, N.D., market.

VoterVoter.com is nonpartisan and for-profit. It’s a subsidiary of WideOrbit Inc., whose investors include the Hearst Corp., which means a media company has a stake in a web company that lets people buy air time through media companies. Which is vaguely reminiscent of all those X and Y physical characteristics charts from high school biology.

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But we digress. VoterVoter.com takes a 15% cut of the air time purchase for placing the ads, so getting your voice heard out there in the chorus of democracy isn’t cheap. But then, you knew that.

-- Scott Martelle

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