Opinion: Scott Brown’s Senate win also BIG for Fox News
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The much-touted Mass. win for the nation’s Republicans -- err, we mean Sen. Scott Brown -- was likewise a win for Fox News.
The network routed the competition in every ratings category on Tuesday. Total day, prime time, 25-to-54 demographic, 35-to-64 demographic, morning, hour-by-hour. No contest.
The race was called during the 9 p.m. time slot, when Fox News commentator Sean Hannity was pulling in 6.8 million viewers, according to Nielsen Media Research. CNN’s ‘Larry King Live’ was in second place with 1.67 million, and all the way in last with 845,000 was Joy Behar of HLN, who was also following the Mass. race closely.
HLN stuck in last throughout primetime, netting 668,000 viewers. Meanwhile, Fox News was at the top of primetime, pulling in 6.16 million.
Fox News’ primetime average was at its highest since Election Day 2008. Amidst all the talk about NBC’s nighttime talk show mess, Hannity’s show and ‘On the Record with Greta,’ which follows it, beat the ‘Jay Leno Show.’
We’re sure Conan O’Brien and David Letterman are having a laugh over that one.
-- Mark Milian