Xerox Has Left the PC Market, Ad Age Reports
Xerox Corp. has quietly dropped out of the personal-computer market, according to Chicago-based Advertising Age, an advertising and marketing trade journal.
A conservative marketing approach by Xerox to the lucrative $4-billion personal-computer field is blamed for its decision to pull out, Advertising Age reports.
For the record:
12:00 a.m. March 25, 1985 FOR THE RECORD
Los Angeles Times Monday March 25, 1985 Home Edition Business Part 4 Page 2 Column 6 Financial Desk 2 inches; 56 words Type of Material: Correction
On Feb. 19, The Times carried a story that incorrectly described Osborne Computer Corp. as defunct and no longer a participant in the personal computer field. The company emerged in January from bankruptcy reorganization and has introduced two new personal computer products. Osborne is currently in the process of raising capital from the public through the sale of stock to California residents.
After being first out with a PC model, the company failed to cash in “on crucial lead time,” the trade journal said.
Other companies that are no longer in the PC field are Osborne Computer, now defunct, and Franklin Computer, which has filed for bankruptcy.
Eagle Computer and Columbia Data Products “are barely afloat,” according to Ad Age. Digital Equipment Corp., the world’s second-largest computer maker, last week dropped its Rainbow model for the desk-top market.
Xerox, says Advertising Age, will try to sell its remaining inventory through its direct-sales force and dealers. The company plans to announce new computer products by midyear, a company spokesman said.
