A 30-second “morale boosting” television commercial made by the American Postal Workers Union will be on the air in 17 viewing areas during the next few weeks, the union announced Wednesday.
The ad features a cross section of postal workers on the job, operating mail-sorting machines. It also has a new union theme song that goes:
Day after day after day,
We send millions of messages on their way,
And in all that we do there’s a message for you:
We want to be letter perfect.
Union President Moe Biller said the commercial “will be a morale booster for all APWU members, and it will help us in our drive to sign up new members. It also should improve the image of postal workers for the general public by showing them what it is we do.”
The commercial is the second phase in an advertising campaign begun two years ago in response to a Federal Express ad that union members felt portrayed postal workers in a negative way.