The Return of ‘Original Coke’

Thanks, Coke.

Thanks for allowing me to be in the audience to witness the most monumental publicity stunt in U.S. history.

In just a few years, the Harvard Business School will be using your master plan as a paragon of how to generate billions of dollars worth of free publicity while introducing a new product.

Naturally, it will be called “a classic case.”

JOSEPH H. FREDERICKSON

Riverside