Elan Awards Given for Superior Achievement : Southland Firms, Individuals Honored for Home Construction, Marketing Excellence
Top prizes in the Elan ’85 Awards, emblematic of superior achievements in home construction and marketing in three Southland counties, were won by EPAC Equities, the Whitehawk Partnership and Raznick & Sons--Bergheer Co. The firms’ projects--Le Parc-Simi Townhomes, Whitehawk Ranch in Saugus and The Colony at Mandalay Beach in Oxnard--were selected as grand award winners for projects with an average sales price under $125,000; from $125,000 to $175,000, and over $175,000, respectively.
The Le Parc homes were designed by Johannes van Tilburg and Partners, with interior design by Color Design Art. Randy Washington Group-VCA designed the Whitehawk Ranch dwellings with interior design by Carole Eichen Interiors.
For the record:
12:00 a.m. Oct. 27, 1985 For the Record
Los Angeles Times Sunday October 27, 1985 Home Edition Real Estate Part 7 Page 4 Column 2 Real Estate Desk 2 inches; 54 words Type of Material: Correction
The Times was misinformed as to the location of Whitehawk Ranch, a development of the Whitehawk Partnership and a grand award winner in the Elan awards, sponsored by the Sales and Marketing Council of Los Angeles and Ventura counties. The project is in Sylmar, not Saugus. The award was for best interior design of a detached home with an average selling price between $125,000 and $175,000,
For the Record
Los Angeles Times Sunday November 24, 1985 Home Edition Real Estate Part 8 Page 6 Column 1 Real Estate Desk 3 inches; 80 words Type of Material: Correction
The official list of Elan Awards, sponsored annually by the Sales & Marketing Council of Los Angeles, Ventura and Santa Barbara counties, published Oct. 20, contained errors in two categories. In the competition for the “Best Sales Office Under 500 Square Feet,” displays in the winning sales office of the A.M. Co.’s Fairways project were built by Darryl Bockelman Displays. In the category of “Best Logo,” credit for the winning Le Parc logo should have been given to Taylor & Wilson Advertising. In each case, other firms were incorrectly listed by contest officials.
Corbin/Yamafuji & Partners and Yeiser-Garland & Associates with Cher-Ron Associates were the architects and interior designers, respectively, for the Mandalay Beach development.
More than 300 entries were submitted for the third annual competition among home construction-related firms in Los Angeles, Ventura and Santa Barbara counties, and nearly 1,000 attended the presentations at the Century Plaza Hotel, Kathy Dantagnan, chairwoman, said. Gary Owens served as master of ceremonies and Peter Mayer as producer.
Individual honors went to Patricia Logan, D & S Co., as the sales and marketing director of the year, while Mel Wynn, president of GLENFED Development, was named outstanding chief executive officer of the year. The President’s Award went to Polly Franks, marketing director of the A .M. Co.
Jim Swingley and Christina Graaf, of the D & S Co., were named the top sales leaders for their work at Heartland Homes II in Sylmar, and Loretta Chaky of Urban West was named rookie sales person of the year.
The complete list of Elan ’85 winners: Best logo Le Parc. Builder: EPAC Equities. Marketing Director: Marie Taylor. Ad Agency: Kerr & Associates. Whitehawk Ranch. Builder: Whitehawk Partnership. Marketing Director: Jim Oates. Ad Agency: RAP Communications. Best brochure for a development with an average sales price under $125,000 The Arbor Park Collection. Builder: Valencia Co. Marketing Director: Nancy Hibma. Ad Agency: Architectural Arts, Don Fotine. Best brochure for a development with an average sales price over $125,000 Whitehawk Ranch. Builder: Whitehawk Partnership. Marketing Director: Jim Oates. Ad Agency: RAP Communications. Best black and white ad under one-half page for any price development The Poppyfield. Builder: Harris Homes. Marketing Director: Alex Graham. Ad Agency: Duncan & Davis Advertising. The Summit. Builder: Valley Forge Ventures. Marketing Director: Stan Franklin. Ad Agency: The Good Guise. Best black and white ad one-half page or more for any price development Carriage Glen. Builder: GLENFED Development. Marketing Director: Kathy Dantagnan. Ad Agency: Nelson & Gilmore. Best color ad, full page or less, for any price development Lomas Verdes Estates. Builder: Roberts II. Marketing Director: Ivan Simovich. Ad Agency: RAP Communications. Best color ad over a full page La Jolla City Club. Builder: Carlsberg Construction. Marketing Director: Cindy Shaffer. Ad Agency: The Good Guise. Best ad campaign Whitehawk Ranch. Builder: Whitehawk Partnership. Marketing Director: Jim Oates. Ad Agency: RAP Communications. California Series. Builder: Kaufman & Broad. Marketing Director: Jay Moss. Ad Agency: Abert, Newhoff & Burr. Best publicity campaign The Colony at Mandalay Beach. Builder: Raznick & Sons; The Bergheer Co. Marketing Director: Bryan Hardwick. Ad Agency: Bryan Hardwick Associates. Best radio commercial Country Park Villas. Builder: Griffin Homes. Marketing Director: Klein Advertising. Ad Agency: Klein Advertising. Best signage program Lomas San Juan. Builder: GLENFED Development. Marketing Director: Kathy Dantagnan. Signage: Nelson & Gilmore Advertising; fabricated by Imagecrafters. Best sales office under 500 square feet The Fairways. Builder: A.M. Co. Marketing Director: Polly Franks. Displays: W. Russel Tipple & Associates. Design: Junger-Wellman. Best sales office 500 square feet or more Le Parc. Builder: EPAC Equities. Marketing Director: Marie Taylor. Displays: Impact Images. Best interior design for an attached home under $125,000 Northwood Timberline, Plan 2. Builder: Bren Co. Marketing Director: Jack Risbrough. Interior Design: Design Tec. Best interior design for an attached home from $125,000 to $175,000 Las Brisas. Builder: Carlsberg Construction. Marketing Director: Cindy Shaffer. Interior Design: Yeiser-Garland & Associates. Best interior design for an attached home Over $175,000 Manhattan Village, Town and Court Homes. Builder: Coast Construction. Marketing Director: Ron Colgan. Interior Design: Color Design Art. Best interior design for a detached home under $125,000 California Hills. Builder: Kaufman & Broad. Marketing Director: Jay Moss. Interior Design: Design 1. Best interior design for a detached home from $125,000 to $175,000 Whitehawk Ranch. Builder: Whitehawk Partnership. Marketing Director: Jim Oates. Interiors: Carole Eichen Interiors. Best interior design for a detached home over $175,000 Lynnbrooke. Builder: Standard Pacific-Ventura. Marketing Director: Paul Starke. Interiors: Carole Eichen Interiors. Mission Estates. Builder: Coates Enterprises. Marketing Director: Guy Coates. Interiors: Crestive Design Consultants. Best landscaping for a model complex--attached housing The Colony at Mandalay Beach. Builder: Raznick & Sons; The Bergheer Co. Marketing Director: Robert Moynier. Landscaping: POD. Best landscaping for a model complex--detached housing The Island View. Builder: Cayman Development. Marketing Director: Don Owen Landscaping: Presburger & Associates. Best model complex Le Parc. Builder: EPAC Equities. Marketing Director: Marie Taylor. Architect: Johannes van Tilburg & Associates AIA. Landscaping: Presburger & Associates. Best product design for an attached home under 1,500 square feet Le Parc. Builder: EPAC Equities. Marketing Director: Marie Taylor. Architect: Johannes van Tilburg & Associates, AIA. Las Brisas. Builder: Carlsberg Construction. Marketing Director: Bud Fink. Architect: VCA-Randy Washington Group. Best product design for an attached home 1,500 square feet and over The Colony at Mandalay Beach. Builder: Raznick & Sons; The Bergheer Co. Marketing Director: Robert Moynier. Architect: Corbin/Yamafuji and Partners. Best product design for a detached home under 1,500 square feet The Colony at Forster Ranch, Plan 1. Builder: GLENFED Development; BIRD Development. Marketing Director: Kathy Dantagnan Architect: The Smets Architectural Group Best product design for a detached home 1,500 square feet or over The Island View. Builder: Cayman Development. Marketing Director: Don Owen. Architect: Robert Earl & Associates. Best merchandising program of an associates or supplier Ticor Title Insurance. Tom Kimery, vice president and county manager. Edward O’Donnell/Hugo Hansen, major account managers, Ventura County. Maurice Masson, vice president, market manager, Pacific Division. Dale Eleniak, vice president, director of marketing, Los Angeles County. Sales person of the year Jim Swingley; Christina Graaf, D & S Co. Heartland Homes II, Sylmar. Rookie sales person of year Loretta Chaky, Urban West. Sales and marketing director of the year Patricia Logan, D & S Co. Outstanding CEO of the year Mel Wynn, president, GLENFED Development. President’s Award Polly Franks, Marketing Director, A.M. Co. Grand Award for project with an average sales price under $125,000 Le Parc, Simi. Builder: EPAC Equities. Marketing Director: Marie Taylor. Architect: Johannes van Tilburg and Partners, AIA. Ad Agency: Kerr & Associates. Interior Design: Color Design Art. Display Design: Impact Images. Landscape Design: Presburger & Associates. Grand Award for project with an average sales price from $125,000 to $175,000 Whitehawk Ranch, Saugus. Builder: Whitehawk Partnership. Marketing Director: Jim Oates. Ad Agency: RAP Communications. Signage: Calico Sign-APM Services. Display Design: Earnest Meadows Industrial Design. Interior Design: Carole Eichen Interiors. Architect: Randy Washington Group-VCA. Sales Office Design: Lifestyle Interiors. Grand Award for project with an average sales price over $175,000. The Colony at Mandalay Beach, Oxnard. Builder: Raznick & Sons; The Bergheer Co. Marketing Director: Robert Moynier. Ad Agency: Bryan Hardwick & Associates. Signage: Sign Design. Display Designer: Ewing Co. and Charles Stretton. Interior Design: Yeiser-Garland & Associates; Cher-Ron Associates. Landscape Design: POD. Architect: Corbin/Yamafuji & Partners.
Judges for this year’s competition were: James A. Babcock, partner, Sandy & Babcock Architects Planners, San Francisco; Eava J. Foltz, president, Design Plus, Denver, Colo.; Manny Schatz, director of marketing and sales, Braddock & Logan Developers, San Leandro, Calif.; John H. Schleimer, president, Market Directions, Sacramento; Carol M. Smith, senior vice president, Rosenberg & Co. Advertising, Dallas.
Also, Al Rubey, president, Al Rubey Interiors, San Ramon, Calif.; Linda Lockman, director of sales, A-M Community Developers, Tempe, Ariz.; Jo Cartwright, director of sales, Suburban American Homes, Dallas; Suzanne Britsch, vice president and general manager, Map Realty, Bellevue, Wash., and Pete Mayer who is the judging chairman and the producer of the Elan Awards.
