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Metromedia to Sell Outdoor Ad Business

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Associated Press

Metromedia said Monday that it will sell its outdoor advertising business and assets for $710 million.

Metromedia said it had reached an agreement in principle to sell “substantially all of the outdoor advertising business and assets” of its Foster & Kleiser division and of Outdoor Advertising Associates L.P. to Gerard P. Joyce, founder and president of Patrick Media Group of Scranton, Pa.

A statement issued by Metromedia said the sale was subject to approval of a majority of the limited partners of Outdoor Advertising, compliance with the Hart-Scott-Rodino Antitrust Improvements Act and completion of financing arrangements.

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The deal is expected to be closed during the second quarter of 1986, the statement said.

Spokesmen for Metromedia and Joyce could not be reached for further details.

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