TOP-SELLING SOFT DRINKS

THE BIG GET BIGGER: Coca-Cola, the world’s largest soft-drink company, agreed Thursday to buy No. 3 Dr Pepper for $470 million. The deal, which would give Coca-Cola 45.7% of the $25 billion-a-year soft-drink market, comes less than a month after arch-rival Pepsico agreed to acquire Seven-Up. The acquisitions, if allowed to proceed by the FTC, would give Coca-Cola and Pepsico nearly 80% of the market. 1985 market share of leading soft drink manufacturers Pepsico 27.4% Dr. Pepper 7.1% Seven-Up 6.3% Del Monte Corp. (Sunkist and Canada Dry) 4.6% Royal Crown 3.5% Other 12.5% Coca-Cola 38.6% After Acquisitions: Pepsico 33.7% Del Monte Corp. (Sunkist and Canada Dry) 4.6% Royal Crown 3.5% Other 12.5% Coca-Cola 45.7% Source: Beverage Industry Magazine Top-Selling Soft Drinks Based on 1985 case volume sales

Market share Manufacturer 1. Pepsi 17.4 Pepsico 2. Coca-Cola Classic 14.2 Coca-Cola 3. Coke 7.0 Coca-Cola 4. Diet Coke 6.7 Coca-Cola 5. Dr Pepper 5.5 Dr Pepper 6. 7 Up 4.7 Seven-Up 7. Sprite 3.7 Coca-Cola 8. Diet Pepsi 3.5 Pepsico 9. Mountain Dew 2.8 Pepsico 10. Royal Crown Cola 1.9 Royal Crown 11. Cherry Coke 1.6 Coca-Cola 12. Slice 1.3 Pepsico 13. Sunkist 1.3 Del Monte Other 28.4

Data for Coca-Cola Classic, introduced last summer, includes sales of old Coca-Cola, which was discontinued in April, 1985. Source: Beverage Industry Magazine