The West Hollywood City Council has unanimously approved the creation of a nonprofit corporation to develop strategies to polish the city's image and strengthen its business appeal.
Deborah Potter, the city's director of economic development, said city officials will soon return to the council with projected costs of the image campaign.
Last year, the council approved the establishment of an Ad Hoc Promotional and Marketing Task Force, which was made up of businessmen and community leaders, to develop a report on the city's image. City Council members, city officials and many businessmen had become concerned that the city had been portrayed unattractively in the media and that its attractions had been ignored.
Working with a public relations consultant, the marketing task force unveiled its report last week, recommending the nonprofit corporation to develop a strong marketing campaign.