Audit Puts Magazine’s Circulation at 30,000

Business to Business magazine said it completed its first Business Publications Audit of Circulation.

The Newport Beach-based monthly magazine said its circulation is 30,000, most of it in Orange County. About half the circulation is either paid or distributed on request; the remaining portion is distributed free in the magazine’s circulation area of Orange County, Long Beach and San Diego.

Audited circulation serves to verify to advertisers that a publication’s circulation is what is claimed. New York-based Business Publications Audit of Circulation Inc. audits business and special interest publications.

Separately, Business to Business, which focuses on “self-help articles for business people,” said it plans to expand distribution statewide and then nationally. Specific plans for the expansion have not been completed, said Kurt Zimmerman, sales manager.