TV & VIDEO - Feb. 12, 1987

Rodney Dangerfield says he is humiliated and has lost professional prestige among his colleagues because a Hollywood, Fla., Honda dealership used his picture and voice in ads. Dangerfield, the star of the movies “Back to School” and “Caddyshack,” as well as beer commercials, is suing Hollywood Honda for at least $25,000, and he wants the ads pulled from television and radio. He says the dealership ran ads using his face and voice without his permission. Dangerfield’s suit, filed in Broward County Circuit Court Monday, also names Honda Motor Co. and American Honda Motor Co.