Instead of reports on the latest football signees, University of Mississippi faithful Wednesday calling special "hot line" numbers printed in two newspapers got an imaginary sexual encounter with a passionate, but taped, female voice.
"I can't believe this happened," said Langston Rogers, director of sports information at Ole Miss. "It's unfortunate that this can happen when you try to do something right and provide a service. All we can do is undergo the embarrassment of it."
Rogers said the wrong numbers were listed Wednesday both in the Jackson Clarion-Ledger, the state's largest newspaper, and in the Ole Miss student newspaper, The Daily Mississippian.
Instead of information on signees, individuals calling got female voices who described in vivid terms the imaginary sexual experience with the caller. The calls cost 50 cents for the first minute and 35 cents for each additional minute.
"What can I say. It was a typographical error and we apologize," said Paul Borden, assistant managing editor for sports at the Clarion-Ledger.
"We are checking to see what happened," he said. "Obviously, that is something that should have been doubled checked but apparently was not."
Borden said he learned of the mistake while heading for his office and "the first call I received was from Warner Alford, the Ole Miss athletic director. We talked and I told him it was our responsibility."
Borden said the correct number was printed in Wednesday's edition of Jackson's evening newspaper and "we plan to put out a story Thursday explaining what happened."