Pacific Bell signed a pact with a Latino group.
The agreement is aimed at creating jobs and giving a greater voice to members of the Latino community, company President Ted Saenger said. “Technology is making telecommunications issues increasingly important to Hispanics and all Californians,” Saenger said after signing a “statement of mutual cooperation” with former New Mexico Gov. Jerry Apodaca, president of the national Hispanic Assn. on Corporate Responsibility, a coalition group representing six national Latino organizations. The agreement covers 11 areas, including purchasing from Latino businesses and increased advertising in Latino publications through Latino agencies.
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