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POP/ROCK

<i> Arts and entertainment reports from The Times, national and international news services and the nation's press</i>

Counterculture hero Jerry Garcia of the Grateful Dead is going commercial. He’s part of the new $20-million radio advertising campaign for Levi’s 501 jeans, along with Leon Redbone and bluesman Robert Cray. The rotund, grey-bearded Garcia ends his spot by singing, “501 blues, shrink to fit only me.” An advertising agency approached the Dead about doing a commercial as a group but that was rejected. Garcia, however, took the idea to a bluegrass group he sometimes sits in with and the commercial was taped. Garcia’s fee was not disclosed.


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