“For me to say that I enjoy...

“For me to say that I enjoy coming to Hollywood, or anything like that--I would not be honest. But what I do enjoy--to me, about this business No. 1, is how vibrant it is, and No. 2, probably I would say you would be hard-pressed to find another industry that has a higher percentage of really very, very brilliant people in it.”

--Coca-Cola Chairman Roberto C. Goizueta on what he enjoys most about show business.