SPOILING KID VID

I was appalled upon reading about the consulting company Q5 Corp. and its insipid influence on children’s cartoons (“How Image Makers Shape Kids’ TV,” by Diane Haithman, Sept. 3).

The decline in the quality and humorous content of cartoons in recent years (especially with the advent of half-hour commercials for toy lines) is bad enough without having these social putterers drain the last dregs of creativity from this supposed entertainment.

There is no question which one of the before-and-after character drawings printed in the article has the most personality and visual interest.

If these people had gotten hold of Bugs Bunny, he never would have won his Oscar. No more wisecracks or practical jokes for him. Just affectionate glances at other cute woodland creatures for an entire mindless 30 minutes (plus commercials for Bugs Brand Sugar Bangs).

And his looks? Well those buck teeth have got to go, his ears are too long and animalistic, and he would be more appealing if he were plumper and not so wiry. And you can forget about Daffy Duck. Imagine how entertaining he would be with a lobotomy.

RICHARD HESCOX

Pasadena