ADVERTISING / MARKETING
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New Business Dept.: Jeep/Eagle California Sales Group has chosen George Carson & Associates of Costa Mesa to develop a campaign for the Sweepstakes Drawing. The primary ad shows a close-up of a skier’s chest, focusing on his ski lift ticket--which is actually a photo of a Jeep Cherokee.
Newport Beach-based Basso & Associates will be handling advertising and public relations for Sullivan & Curtis Insurance Brokers, including developing a corporate brochure and new corporate identification program.
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