2 Japanese Companies to Market Cherokee Goods

Cherokee Group reached separate agreements with two Japanese companies to market the company’s shoes and develop retail stores in Pacific Rim markets.

Cherokee, a North Hollywood-based apparel manufacturer and retailer, said one agreement authorizes Suzuya, a major Japanese retailer, to use Cherokee’s trademarks in developing stores in Japan, Hong Kong, Singapore, Taiwan and the Philippines. Cherokee already has 20 franchised or company-owned stores in the United States.

Cherokee also signed a licensing agreement that gives Nippon Rubber Co. exclusive rights to sell Cherokee’s shoes in Japan. Nippon Rubber is one of Japan’s biggest shoe companies.