Santa Monica : KCRW-FM Raises $684,570
KCRW, the FM radio station that operates out of Santa Monica College, has earned $684,570 in pledges during an 11-day, on-the-air subscription drive.
Station spokeswoman Sarah Spitz said 12,958 phone calls were received during the fund-raising drive, which is conducted annually.
“We broke records last year, and we broke records again this year,” Spitz said.
Another $235,000 was collected in early subscription renewals late last year, she said. All of the money raised pays for operating costs, including programming, equipment and utilities.
Listeners account for 70% of the station’s budget, she said. Fund-raising will continue with sales of mugs and T-shirts.
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