RANKING OF COUNTY SHOPPING CENTERS IN 1987 SECOND QUARTER : No. 1 Is No Surprise, But There’s New Runner-Up

The latest shopping mall sales figures tell a familiar story: For the second quarter of 1987, South Coast Plaza showed both the highest volume and percentage growth of the 14 major Orange County malls. Sales at South Coast increased 27% over the second quarter of ‘86, from $106 million to $135 million, according to figures compiled for the Los Angeles Times Marketing Research Department. Maura Eggan, marketing director for South Coast Plaza, said the gains were the result of a combination of new store openings and increased sales at most existing retailers. Brea Mall sales increased 9.5% to $44 million, moving the mall into a distant second-place finish, up from fourth place the previous year. The Huntington Center’s sales jumped 25%, moving that mall from ninth to seventh place with $29 million in sales. Several other shopping centers fared less well: Five out of the 14 malls saw sales decline from the second quarter in ‘86, including Fashion Island/Newport Center, which dropped from second to third place. Main Place/Santa Ana underwent extensive remodeling, during which time much of the shopping plaza was closed, accounting for that mall’s 26% decline in sales, market researcher Lucille Sullivan said.

SECOND QUARTER TAXABLE SALES

(In thousands of dollars)

% Change Rank from 1986 in 1986 1987 Rank 2nd Quarter 2nd Quarter South Coast Plaza $135,020 1 +27.0% 1 Brea Mall 43,977 2 +9.5 4 Westminster 42,377 3 -0.3 2 Fashion Island/Newport 40,582 4 -1.2 3 Laguna Hills 32,198 5 +9.8 5 Buena Park Mall 29,617 6 +9.8 6 Huntington Center 28,680 7 +25.6 9 Mall of Orange 28,617 8 +6.3 7 Mission Viejo 27,630 9 +7.6 8 City Shopping Center 19,190 10 -1.3 10 Anaheim Plaza 19,155 11 -1.2 11 Honer Mall 6,627 12 +5.0 14 *Santa Ana 6,532 13 -26.7 12 La Habra 6,532 14 +0.38 13

* Operations were curtailed because of expansion. Reopened as Main Place/Santa Ana in Sept., 1987.

Source: State Board of Equalization.