On RJR Nabisco firing the Saatchi &...

On RJR Nabisco firing the Saatchi & Saatchi DFS advertising firm, apparently because the agency created an ad promoting Northwest Airline’s new smoking ban:

“That’s amazing. It is really emotional and irrational.”

--Leonard S. Mathews, president of the American Assn. of Advertising Agencies

“We programmed the spot so as to reach business executives. We certainly reached the ones at RJR Nabisco.”

--Peter F. McSpadden, president of Saatchi & Saatchi DFS