Clark Named to Top Marketing Post at Times : Maldonado and Tiffany Also Receive Promotions

Donald H. Clark has been named executive vice president-marketing of the Los Angeles Times, it was announced Monday.

Clark, 62, also becomes a member of The Times’ executive committee. He succeeds Vance Stickell, who held the post from 1981 until his death last October.

In his new post, Clark will be responsible for The Times’ display and classified advertising, circulation, marketing research, promotion and the sales presentation departments. He will report to Richard T. Schlosberg III, president and chief operating officer.

Director of classified advertising since 1981, Clark has been with The Times for 35 years. Starting as an automotive division sales representative, he has held a variety of positions within the classified advertising department.

The Times also announced that Donald J. Maldonado, director of display advertising, was named to the new position of vice president-display advertising, and Bert R. Tiffany, director of circulation, was promoted to the new position of vice president-circulation. Both men also join The Times’ executive committee.

Maldonado, 60, had been director of display advertising since 1969. He has been a Times employee since 1952. He has held several management positions within the display advertising department, including retail advertising manager, general advertising manager and assistant display advertising manger.

Tiffany, 62, who joined the circulation department in 1956, was appointed director of circulation in 1964. During his tenure, The Times’ circulation rose to 1.1 million daily and 1.4 million on Sundays.

The Times also announced that Larry Kline, assistant director of classified advertising, has been promoted to director of classified, succeeding Clark.

“These promotions recognize the enormous contributions each of these executives has made to the success of The Times over the years,” said Tom Johnson, Times publisher and chief executive. “Each is a proven leader in whom I have the highest confidence.”

Schlosberg said: “These promotions and the organizational realignment will strengthen and sharpen our marketing efforts. We are excited by the potential this team has of leading The Times to even higher levels of achievement.”