House OKs Limits on TV Ads
Responding to complaints that children’s television is overwhelmed by commercials, the House voted today to reinstate time limits on advertising during programming aimed at youngsters.
The bill, passed on a 328-78 vote and sent to the Senate, would limit advertising to 10 1/2 minutes an hour on weekends and 12 minutes an hour on weekdays. Similar time limits were in effect on a voluntary basis between 1976 and 1984, but the Federal Communications Commission discarded the policy in 1984 in a move toward deregulation. The House-passed bill would require the FCC to impose the new time limits beginning in 1990 and gives the commission the option of modifying the rules in 1993.
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