Local News in Brief : Ad Campaign for Pier
With crowds avoiding the shops and restaurants still operating on the fire-ravaged Redondo Beach Pier, a pier business has begun a radio ad campaign urging people to draw back tourists and customers.
“Fishermen are still fishing, bicyclers are still bicycling and strollers are still strolling. . . ,” says the ad, paid for by the Redondo Fun Factory.
“So stroll in the sun, have cotton candy, a hot dog on a stick or fresh crab cooked to order, people-watch, window-shop or take a boat ride. Play hundreds of games, win a stuffed animal or ride the tilt-a-whirl.”
Management at the Fun Factory and El Torito restaurant, two of the pier’s most prominent businesses, said that sales are only half what they were before the May 17 fire, which caused $7 million in damage to public and private property, destroyed 15 businesses and threw 65 people out of work. Still open are 55 shops, seven restaurants and four fish markets.
City officials are planning next week to erect a tented area for about half a dozen of the businesses burned out in the fire.
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