FIRST OFF . . .

Is that all, folks? Rumors continue to circulate that Walt Disney Pictures is planning a sequel to “Who Framed Roger Rabbit,” whose spectacular opening last weekend made Disney history. Syndicated columnist Marilyn Beck reported Tuesday that Disney chairman Michael Eisner had set the summer of 1991 as the target date for the sequel, in which Roger would become a daddy. “We have to start work in six weeks or so. Remember, we invested over three years in ‘Roger Rabbit,’ ” Eisner was quoted as saying. But Walt Disney Pictures production czar Jeffrey Katzenberg dismisses the rumors: “There are no immediate plans (for a sequel). I only hope that we’re so lucky that Mr. (Robert) Zemeckis and Mr. (Steven) Spielberg will make us a sequel.” Whether another film is in the works or not, people will definitely be seeing more of Roger. He and his fellow “Toons” are already a major presence in the gift shops. Among the merchandise licensed from the film: enamel pins, T-shirts, stuffed toys (including ones with suction cup feet, to stick in car windows), buttons, posters and “I brake for Toons” bumper stickers.