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Jay Michelis, 50; NBC Corporate Communications Executive

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Jay Michelis, NBC’s West Coast vice president for corporate and media relations, died Saturday of unknown causes. He was 50.

A resident of Pasadena, Michelis worked for NBC for 30 years. The executive, who began as a page in 1959 at the NBC Studios at Sunset Boulevard and Vine Street, was in charge of all corporate communications on the West Coast, other than advertising and promotion.

A native of Livermore, he was an honors graduate of San Jose State University. In 1968, he won divisional honors in the U.S. Surfing Championships at Huntington Beach.

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Brandon Tartikoff, president of NBC Entertainment, said Michelis “was a one-of-a-kind act. . . . He lived his job and he was superb at it.”

He is survived by his parents, John and Eileen Michelis of Livermore.

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