GOOD ADVERTISING

In “Off the Wall on Madison Avenue” (by Sean Mitchell, Sept. 18), Jay Chiat of Chiat / Day was quoted as saying: “I think everyone in advertising has questions about the superficiality of what we do. But we try to do great work.”

Advertising is what drives American business. I think Jay Chiat would agree that any reputable advertising agency is committed to economic growth through promotion of reputable products that enhance progress. A good agency promotes these products in a memorable, fun way that shapes opinions. And I honestly believe that most people in advertising don’t question the superficiality of what they do.

It’s time the advertising industry received a favorable awareness by the general public. I am glad you finally featured an article on an industry great. But why did you highlight this particular quote? If Jay Chiat really believes this, you burst my bubble.

DAGMAR KING

Rancho Palos Verdes