FEELING USED

USED-CAR MARKET

Who buys used cars in Orange County? Lots of people, evidently. Men are more likely than women to have done so, as are young people and those whose formal education stopped at high school. Household income, however, provides no differential.

Category % Bought Used Car TOTAL 60 SEX Men 63 Women 56 ANNUAL HOUSEHOLD INCOME $50,000 and more 59 Less than $50,000 60 OCCUPATION Professional specialty, manager 53 Technical, sales, 65 administrative support AGE 18-34 72 35-54 63 55 and older 33 EDUCATION College graduate 52 Some college 60 High school graduate or less 63

Source: “Scarborough Report, Los Angeles Market,” Scarborough Research Corp., 1988

USED-CAR-BUYER PROFILE

What’s the demographic picture of the typical county used-car buyer? Slightly more than half are men, and they tend to be younger, less educated and less affluent. Here’s a profile:

Category Percentage SEX Men 52 Women 48 ANNUAL HOUSEHOLD INCOME More than $50,000 43 Less than $50,000 57 AGE 18-34 50 35-54 37 55 and older 13 EDUCATION College graduate 18 Some college 29 High school graduate or less 53 OCCUPATION* Professional specialty, manager 20 Technical, sales, 25 administrative support

* Only two occupational categories available Source: “Scarborough Report, Los Angeles Market,” Scarborough Research Corp., 1988

AUTO-SPEND

(Number of outlets for new- and used-car dealers and automotive supplies and parts stores; taxable transactions reported in thousands of dollars, first quarter 1988*.)

Taxable City Outlets Transactions Anaheim 141 $62,955 Brea 13 3,601 Buena Park 38 44,656 Costa Mesa 99 85,207 Cypress 17 7,875 Fountain Valley 16 1,242 Fullerton 68 42,809 Garden Grove 90 58,883 Huntington Beach 76 71,995 Irvine 36 81,302 Laguna Beach 7 1,754 La Habra 40 17,018 Los Alamitos 11 350 Newport Beach 24 33,744 Orange 82 54,253 Placentia 14 11,519 San Clemente 18 4,278 San Juan Capistrano 9 5,716 Santa Ana 162 63,966 Seal Beach 5 362 Stanton 29 1,691 Tustin 23 19,228 Westminster 58 39,234 Yorba Linda 11 4,494

Note: Information for La Palma, Mission Viejo and Villa Park not available. * Most recent information available. Source: California State Board of Equalization CAR-MARKET SPENDING

(taxable transactions reported in thousands of dollars; first quarter, 1988*)

New-car Used-car Auto parts County Dealers Dealers and supplies Los Angeles $1,883,481 $140,094 $202,057 Orange 648,239 46,445 55,262 Riverside 218,575 17,453 33,051 San Bernardino 238,065 23,789 38,530 San Diego 554,307 32,925 56,661

* Most recent information available Source: California State Board of Equalization