Difficulty of Diversity
The one-stop law firm as described in the Feb. 19 Viewpoints column (“One-stop Law Firms: Attorneys Could Tie in With Stockbrokers, PR Firms to Serve Clients Better”) makes as much sense as having manicurists, barbers and makeup experts in a physician’s office. Advertising and public relations agencies that have combined have found it difficult to attract and retain top talents in each of the specializations.
When an organization sells unrelated business services, it usually dilutes professionalism, hinders objectivity and ill serves the client, who demands and deserves the highest caliber of specialized service for professional fees rendered.
ROGER PONDEL
Los Angeles
The writer is president of Rifkind Pondel & Parsons, which he describes as a public relations firm specializing solely in corporate and investor relations.
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