Seagram Rids Self of Rights to 17 Spirits

Joseph E. Seagram & Sons Inc. said Tuesday that it will divest itself of trademark or sales and marketing rights to 17 brands of distilled spirits in the United States.

Seagram, the U.S. subsidiary of Seagram Co. of Canada, said it decided to drop rights to the non-essential spirits last November. Terms of the deals were not disclosed.

Seagram said in a statement that Heaven Hill Distilleries Inc. of Bardstown, Ky., will acquire Harwood Canadian Whiskey, Wilson Blend, Paul Jones Blend, Mattingly & Moore Bourbon, Henry McKenna Bourbon and Vandermint Liquor.