Continental Retreats on Fare Hikes: Continental Airlines...

Continental Retreats on Fare Hikes: Continental Airlines withdrew an increase in summer discount fares after its competitors refused to follow with hikes of their own. The Houston-based airline owned by Texas Air Corp. announced last month that its popular Max Saver tickets purchased after May 26 would increase by as much as $80. “We withdrew that (plan) today,” said John Nelson, Continental’s executive vice president for marketing. “We can’t afford to be noncompetitive in our prices.”