Mourning the Death of KEDG

Here I am: a college-educated professional in what’s usually described as “the affluent Westside.” A desirable listener/consumer, one would think.

Yet, once more, I’m being ignored by the business interests of commercial radio. Because I have no patience for the archaic, the banal or the puerile, I had no radio “home” until KEDG’s J.J. Jackson (and the cadre of deejays he assembled) put music on the air that I could listen to without punching the channel selector every 30 seconds in frustration.

My ‘EDG may have been taken away, but I won’t go quietly. I will monitor the new K-LITE just long enough to compile a list of advertisers--so I know whose products to boycott.

I’ve been kicked in the heart. The least I can do is kick somebody in the . . . wallet.

V. F. NADSADY

Santa Monica

Claudia Puig wrote two stories this month on the demise of KEDG-FM (101.9), which became K-LITE and switched its format from album-oriented rock to easy-listening on May 13.