The State : Campus Acts to Cut Drinking
Administrators at what Playboy magazine once labeled the nation’s top party college are considering policies aimed at reducing students’ alcohol intake. If the new policies take effect at 16,000-student Cal State Chico this fall, there no longer will be beer company-sponsored keg rolls for charity, advertisements for alcohol in the student newspaper or drinking mugs in the bookstore. University President Robin Wilson suggests that such actions would “meliorate the effects of Chico State’s sad reputation as a bibulous institution.” He was referring to publicity about a riot by drunken students at the university’s annual Pioneer Days celebration in the spring of 1987, which was preceded by Playboy’s designation of CSUC as the nation’s top party school. Wilson, a former CIA agent, later canceled further celebrations of Pioneer Days in the interest of improving the university’s tarnished reputation.