BIG SAVINGS FOR COUPON CLIPPERS

Coupons have proved increasingly popular with advertisers and a powerful lure for shoppers over the last five years. While the number redeemed by consumers rose just 16.7%-but yielded a 42.2% increase in savings. in billions of coupons 1984: 163.2 6.25 billion redeemed $2.06 billion in savings 1985: 179.8 6.49 billion redeemed $2.24 billion in savings 1986: 202.6 7.12 billion redeemed $2.68 billion in savings 1987: 215.2 7.15 billion redeemed $2.84 billion in savings 1988: 221.7 7.05 billion redeemed $2.93 billion in savings Source: Manufacturers Coupon Control Center, l989