Coke, Disney Sign Agreement: Coca-Cola Co. signed...
From Times Staff and Wire Reports
Coke, Disney Sign Agreement: Coca-Cola Co. signed a 15-year extension to sell its soft drinks in all Walt Disney Co. theme parks in Anaheim, Orando and EuroDisneyland, which is scheduled to open in 1992 near Paris. In addition, Coca-Cola will have the right of first negotiations for joint promotional programs with Disney motion pictures and exclusive rights to use certain Disney characters in beverage advertising and promotions.
