Century 21 Seeks Bids for Advertising: Century...
From Times Staff and Wire Reports
Century 21 Seeks Bids for Advertising: Century 21 Real Estate Corp., the nation’s largest real estate franchiser, said it is putting its $30-million annual national advertising account out to bid. The process places incumbent national ad agency McCann-Erickson in Los Angeles on notice that it must come up with some new and different approaches to promoting the huge real estate franchise operator or be replaced. Competition for the contract is expected to be fierce: $30 million a year in billings make it a sizable one for most Southern California ad agencies to tackle.
