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If there was ever a record that deserved a warning label, surely it must be Barry White’s new single, “I Wanna Do It Good to Ya.” But rather than bow to increasing pressure from conservative family and church-group activists, White’s label, A&M; Records, has made a point of spotlighting the record’s risque contents. (Geez, is it possible they think some controversy might sell a few extra records?) At any rate, the label sent several hundred deejays and journalists a promotional CD of the pop heavyweight’s song, complete with a gift-wrapped package filled with 20 condoms and a pair of crotchless lace panties. Apparently the censorship blues hasn’t cooled local deejay libido yet--the package was such a hit, A&M; has had to rush-order a few hundred more.
“I wasn’t in the room when our marketing and promotion folks came up with the idea,” said an A&M; press spokeswoman. “But if you see the video, you’d have a clear understanding of our marketing strategy.” And how. The clip features White romancing a woman with pillow talk too explicit to print in a mass-circulation newspaper. A&M; says the Black Entertainment Network is airing the uncensored clip while VH-1 is showing a tamer version of the clip, minus White’s enthusiastic bedroom patter.
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