Dreyer’s Hires New Ad Agency: San Francisco...

Dreyer’s Hires New Ad Agency: San Francisco agency Goldberg Moser O’Neil Advertising, formed by former executives of Chiat/Day/Mojo, has won the account for Dreyer’s Grand Ice Cream Inc. The account has estimated annual billings of $8 million to $10 million. For the past year, Oakland-based Dreyer’s has used independent free-lancers for the business. Prior to that, the Dreyer’s account was with Hal Riney Partners, which developed the “unbelievable spokesman for an unbelievable product” campaign that featured such offbeat celebrities as G. Gordon Liddy and Zsa Zsa Gabor.