COUNTYWIDE : A Case for Cassettes
The lowly audio cassette, poor relation to the stars of county library circulation--books, video cassettes and magazines--was in one way the star of 1989 library activity. While books (plus 4%), videos (minus 2%) and magazines (plus 2%) all showed little movement from 1988 to 1989, audio cassettes, once the high-tech option of music software, increased in circulation by 23%.
Cassette circulation rose at all branches of the county public library system with the exception of Garden Grove Regional, where it dropped 7%. The 87% increase at the Costa Mesa Main Branch was the largest branch increase.
Library Branch 1989 1988 % Change Brea 5,450 4,386 +24 Costa Mesa Main 5,595 2,996 +87 Costa Mesa-Mesa Verde 3,924 3,273 +20 Crown Valley (South County) 8,551 6,818 +25 Cypress 7,302 5,669 +29 Dana Niguel 6,326 5,138 +23 El Toro 9,238 8,913 +4 Fountain Valley 5,698 4,283 +33 Garden Grove-Chapman 3,077 2,488 +24 Garden Grove-Regional 6,906 7,446 -7 Garden Grove-West 3,545 2,679 +32 Irvine-Heritage Park 13,091 9,510 +38 Irvine-University Park 5,553 5,281 +5 La Habra 8,879 8,121 +9 La Palma 3,337 2,992 +12 Laguna Beach 5,014 3,412 +47 Los Alamitos/Rossmoor 4,952 3,656 +35 Mission Viejo 4,075 3,121 +31 San Clemente 5,717 4,573 +25 San Juan Capistrano 6,215 4,660 +33 Seal Beach-Leisure World 4,038 3,437 +17 Seal Beach-Mary Wilson 4,450 3,560 +25 Silverado 1,030 742 +39 Stanton 4,219 3,367 +25 Tustin 9,704 8,554 +13 Villa Park 1,129 828 +36 Westminster 7,811 6,475 +21 Books by Mail 140 81 +73 COUNTY TOTAL 154,967* 126,459 +23
* Includes one cassette circulated from county library headquarters LIBRARY CIRCULATION Books: 76% Video cassettes: 15% Magazines: 6% Audio cassettes: 3% Note: Pamphlets account for less that one-half of 1% Source: Orange County Public Library