Steve Garber has been appointed senior vice president/corporate creative director for Joseph Potocki & Associates, an Irvine-based marketing services company. Before joining the company, Garber was senior vice president/creative director at McCann-Erickson in Los Angeles. In addition, Jim Lynch was named senior vice president/general manager of the West Coast office. Lynch, who has been with the company since 1987, was previously marketing manager at Shaklee and a brand manager with Pepsi-Cola USA. Ann Toca was promoted to vice president/account management and will be responsible for strategic planning and supervision of clients. She was formerly a regional marketing manager at Wendy’s International.